Sherif Mamdouh is the consummate Geneva insider, having supported and advised companies and individuals, from heads of state to storied business leaders throughout his career. His counsel and judgement are sought by senior leaders to manage their campaigns, transactions, issues and crises. With 20 years expertise in business, finance, education, communications and media, Sherif founded Pulsar Media in 2022 to offer clients his focus and energy through a discrete advisory practice delivering best-in-class media relations and strategic content.
Media is fundamental: Sherif’s deep expertise in media relations comes from seeing different textures in business situations and identifying the outstanding in the ordinary: his creativity has enriched working relationships with the journalists forming the enduring media landscape in Geneva, Switzerland and beyond. As a published columnist (Bilan, Agefi, Allnews, Finews, HospitalityInsights) he also brings an insider’s perspective that offers a unique bridge for clients to the potential business value offered by meaningful media relations and effective thought leadership.
Trusted Advisor: Directly advising demanding and high achieving clients, Sherif operates with values of integrity, truthfulness, openness and complete discretion. He commits to of deep knowledge of his clients, their business, and their best reputational interests. From devising a campaign for the leadership of an international organization, to managing real time crisis recovery with CEOs, clients value Sherif’s direct and always-available counsel.
Long Term Partner: Sherif builds trusted, long-lasting partnerships, offering a wealth of experience working withing CEO offices, executive committees, deal teams, UN and diplomatic missions, and countless briefings, back groundings and storytelling with journalists. His breadth of experience in management, and across the finance and education sectors allows him to adapt to the new business horizons including AI, blockchain, and ESG quickly and expertly.
Sherif has a Bachelors in Management and Media Communications from Webster University, Geneva, and has a certificate in Negotiation and Influence from the MIT Sloan School of Management. He has worked in banking and communications agencies, and most recently in communications leadership roles at the Ecole Hôtelière de Lausanne and Syz Group. Sherif is fluent in French, Arabic and English.