Corporate communications
Positioning a regulated institution.
Strategy, narrative, messaging architecture and the editorial calendar that carries them — designed to hold up under scrutiny.
GENEVA · STRATEGIC COMMUNICATIONS · EDITORIAL RELATIONS
Media relations, built for the Swiss financial market.
A Geneva agency working with the leading financial press and the mainstream Swiss desks — where banks, asset managers and independent wealth managers earn a hearing on the strength of what they have to say.
An award-winning Swiss agency
Winner, Marketing Innovation (Europe) · WealthBriefing 2026
PLACED IN
Bloomberg
NZZ
FuW
finews
Le Temps
AGEFI
Bilan
PME
Blick
RTS
Tribune de Genève
24 Heures
Market
Côte
01
01 — THE AGENCY
Editorial credibility is earned, never bought.
Pulsar Media is a media-relations agency built for the Swiss financial market — private banks, asset managers, independent wealth managers. Here, nothing gets published on request: what runs depends on relevance, timing and analysis. The same discipline serves a small number of clients beyond finance, in sectors where reputation is the whole asset.
The agency was founded in Geneva in 2022 and has grown almost entirely by referral. Where two mandates touch the same ground, both clients hear it from us before the work starts.
2022
Founded in Geneva
15+
Years in strategic communications
FR · EN
Working languages
Sherif Mamdouh
Founder & Strategic Communications Consultant
Former Head of Media Relations at Banque Syz, and Head of External Communications and group spokesperson at EHL Hospitality Business School. Founded Pulsar Media in 2022 and launched Basis Point, the agency's own interview platform.
BA Management — Webster University Geneva
Certificate, Negotiation & Influence — MIT Sloan
02
02 — THE WORK
The mandate, end to end.
Corporate communications for regulated institutions: what you say, to which journalist, at which moment — and who says it. Six disciplines, handled by the consultant you meet rather than delegated down a junior team.
Media relations
The journalists who matter, not a generic list.
Long-standing relationships with the Swiss financial press and mainstream desks, maintained between stories rather than activated when needed.
Editorial relations
We don't only pitch stories. We also write them.
Journalistic articles, op-eds and expert commentary written in-house and placed directly in first- and second-tier Swiss titles.
Spokesperson prep
Executives who hold the room.
Media training, interview rehearsal and message discipline for chief executives, CIOs and partners — including on-camera work.
Crisis & sensitive topics
The call you hope not to make.
Sensitive files, regulatory and reputational incidents, and the discreet handling of situations before they become stories.
Proprietary assets
COSMOS and Basis Point.
An award-winning media-intelligence platform and a video channel of our own, neither of which comes with a retainer anywhere else.
03 — COSMOS
HOW IT WORKS
Seeing the story form, before it sets.
COSMOS is our proprietary media-intelligence platform. It reads the world's business press without pause, groups what it finds into narratives, and shows how crowded each one already is. We built it for our own desk, and it tells us when to go to an editor, and with what.
AWARDED FOR COSMOS
Winner, Marketing Innovation (Europe) — WealthBriefing Marketing Awards 2026, for COSMOS.
SIGNAL DETECTED
NARRATIVE FORMING
SATURATION
01
Scan
Thousands of articles a week, across global economic titles, international wires and the specialist financial press.
02
Cluster
Deep semantic and matrix analysis turns signals into narratives and narratives into cycles, each carrying a reading of how saturated it already is.
03
Time
Once identified, we take a client's angle to an editor while the story is still forming — with supporting evidence and proof of relevance.
04
04 — BASIS POINT
04 — BASIS POINT
A YouTube-first channel the Swiss finance community follows.
Long-form interviews with the people who move the Swiss marketplace, then cut into everything that follows: clips, quotes, articles, LinkedIn assets. The audience is narrow by design and precisely the right one — bankers, managers, allocators and entrepreneurs.
250+
Videos published
YT
YouTube-first
2
Channels FR / EN
Dorothée Borca — Les dessous du trading en ligne avec la CEO d'IG Bank
Dorothée Borca · CEO, IG Bank
FR · INTERVIEW
Olivier Calloud — Une approche singulière de l'intelligence collective
Olivier Calloud · CEO, Piguet Galland
FR · INTERVIEW
Nicolas Syz — Wealth Management, Orange Is the New Bank
Nicolas Syz · CEO, Banque Syz
EN · INTERVIEW
05
05 — A SELECT CIRCLE
A select circle of institutions, on the Swiss market and beyond.
Targa 5 Advisors
By referral
Most mandates arrive through a client, a journalist or a partner who already knows our work.
No junior handover
The person who takes the brief is the person who writes the piece and makes the call.
Long relationships
Editorial standing compounds over years. Our mandates are built on that horizon, not on campaigns.
Clients named with their consent
06 — STUDIO & SPECIALISTS
A full studio of specialists around the agency.
Design, video production, digital and legal specialists we bring in when a mandate requires it — so a client works with one point of contact, not five agencies.
Partner network →