In finance, you can buy attention. You can't buy reputation.
Pulsar Media helps you earn it, one credible placement at a time.
A founder-led agency.
Pulsar Media is a media-relations agency for financial services — banks, asset managers, independent wealth managers and the platforms that serve them. We work where technology, geopolitics and macroeconomics shape the story, in the language your clients already speak.
The work runs on relationships. We know which editor in Zurich will read a paragraph on private markets, because we have spent years on both sides of that conversation. As a regular contributor to the Swiss business press, Sherif writes the same pages his clients want to be read in.
Clients get one senior consultant, an honest read on whether the story is there, and someone who picks up the phone. Always.
Former Head of Media Relations at Banque Syz, and Head of External Communications and group spokesperson at EHL Hospitality Business School. Founded Pulsar Media in 2022 and launched Basis Point, the agency's own interview platform.
LinkedInThree things a standard agency cannot give you.
Each of these is something we have developed in-house and run ourselves.
Content produced to a title's own standard and placed directly in first- and second-tier Swiss press.
Our proprietary media-intelligence engine runs semantic and matrix analysis across the financial press as it moves, mapping how narratives cluster, correlate and saturate — so a client's angle reaches an editor before the cycle closes.
A video platform of our own, where the agency's network and credibility work well beyond a single press placement.
How we can help.
Corporate Communications
How an institution and its leadership come across has to hold together everywhere — an investor call, a press interview, a LinkedIn post. We make sure the institution and its people play the same tune, and that it carries.
In practice: one message framework, used by the CEO, the CIO and the marketing team — including a positioning line sharp enough for an editor to reuse verbatim.
Media Relations
Relationships with Swiss finance journalists built over years. That is the difference between a story being placed and a story being ignored.
In practice: recurring voice in the Swiss financial press for clients who previously appeared only in their own newsletter.
Editorial Relations
We do not only pitch stories, we write them. Journalistic articles, op-eds and expert commentary produced to a title's own standard and placed directly in first- and second-tier Swiss titles.
In practice: a spotlight in a first-tier title, written in-house, that no press release would have obtained.
Spokesperson Preparation
A confident answer on camera is rarely just instinct; it is practice. We get executives ready before the microphone is on, not after a bad interview.
In practice: sessions filmed on set, with the same questions a journalist would actually ask.
Crisis Communications
When a reputation is on the line, the first twenty-four hours matter more than the six months of repair that follow. We have been in that room before.
In practice: a holding statement drafted, cleared and with the right contingency plan before the story runs.
Proprietary Assets
An award-winning media-intelligence platform and a video channel of our own. COSMOS tells us when a narrative is forming and how crowded it already is; Basis Point puts a client in front of an audience we do not have to rent.
In practice: an angle taken to an editor days before the story gets crowded, and the same executive filmed for Basis Point the month after.
Clients bring us the files they cannot discuss elsewhere. Most of that work never carries our name, and that is the point.
Financial writing survives on accuracy. One wrong figure can tank an operation.
Editors take our calls because we do not waste their time and have worked hard to build trust.
If a story is not there, we say so before we bill for finding out.
Tell us what you are trying to be known for.
A first conversation is an honest read on whether the story is there. No obligation on either side.
Contact our office →